560 Oxley Avenue - Phase 1

Particular focus was placed on created surfaces for the client’s art collection.

CHALLENGE

We started with a 1950s workers cottage only 67 square meters in size on a very narrow block. How do we add value to the block using the existing house? Design the hell out of it that’s how.

RESULT

Using our super powers of design and knowing that the right materials used in just the right way can create an emotive feeling in just about anyone we’ve created a highly crafted design not normally found in suburban homes. Square meters don’t always equal value add, but design does.

Inspired by the old design language of both interiors and exteriors of Redcliffe architecture from the 1950s to the 1970s revival of thoughtful design to the sea side town that’s lost its way in the 1980s till today.

Our small picture goal is to create an amazing space to live and a valuable asset for the client. Our big picture hope is that his tiny project is the catalyst for greater design outcomes in the local community.

Screened Porch

The Canvas

90% Complete

The Original Concept

Kitchen and Living

Street Facade

Entry

Kitchen

Kitchen

No home is complete without a pet.

560 Oxley Avenue - Phase 2

CHALLENGE

We started with a 1950s workers cottage only 67 square meters in size on a very narrow block. How do we add value to the block using the existing house? That was our challenge.

RESULT

The existing conditions were tight, inside and out. Turning, pushing, pulling squeezing like a super complicated Rubix Cube we were able to turn this workers cottage into a luxury house. To take advantage of the seaside location and the year-round outside climate of South East Queensland we created all new spaces as indoor-outdoor spaces to maximise the quality of the spaces and minimise the need for separate outdoor and indoor living and entertaining areas.

Black Colorbond Matt was used to create walls that acted as heat chimney. Ventilated at top and bottom this concept will avoid the thermal mass effect created by packing walls tight with unventilated insulation, which means this house won't turn into an oven in the late afternoon and evening.

BACKYARD POOL

LEVEL 1 AND LEVEL 2 FLOOR PLANS

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EXPLODED AXONOMETRIC

ENTRY

BACKYARD

REAR VIEW OF MASTER BEDROOM AND BEDROOM 1

REAR VIEW OF LOUNGE, KITCHEN AND DINING

LOUNGE

LOUNGE

DINING

MASTER BEDROOM

BEDROOM 1

Thomas Street

“With deep understanding of branding, marketing and architecture Valé were responsible for getting me $60,000 above market rate for the sale of my investment property.”

— Avikash Sami - Property Owner

CHALLENGE

To create a marketing package for a relatively standard suburban home.  Reaching target customs required two main factors, reaching their functional needs and appealing to their emotional desires at the same time.  The existing home was very functional, but lacked any emotional draw cards.

RESULT

We turned an existing 1970s spec home into an destination explicitly designed for a target customer.  Our offer to them was the canvas for a dream oasis close to amenities and a property that can be developed into townhouses later in life.  A marketing campaign accompanied the project with a custom website, facebook and realestate.com.au ad campaigns along with physical marketing collateral.

Pool Perspective

Entry Walkway

Backyard

Aerial Perspective

Potential Townhouses - Design Option 1

Potential Townhouses - Design Option 2

Toleman's Dry Cleaners

CHALLENGE

To grow a family business with strategic intent and to obtain body cooperate buy-in for a proposed dry cleaner in a tenancy that wouldn't have suited a traditional dry cleaning operation.

RESULT

Valé put together a comprehensive proposal that illustrated the intended use of the space, the strategic uses of the space and clear design options for what we were likely to progress within the concept phase.

Proposed Layout

Design Option 1

Design Option 2

Manila Dormitory

CHALLENGE

Create an understanding of pricing for the target market that that then underpins the final construction budget.

RESULT

A competition analysis study indicated that the client's budgeted revenues could potentially be worth 24% more than initially estimated if his offering could be in greater demand than the competition.

Upon further studying of the targeted end-user's spending power, it revealed they could potentially spend up to 100% more than the client's initial estimates to solve their housing issue.

COMPETITION ANALYSIS

END-USER ANALYSIS

“I approached Valé Architects to help with a short term accommodation project I was undertaking in the financial district of Manila.  The project was already in the design processes with another architect but I wasn’t confident they understood how to make it Instagrammable, which was a key concern of mine.  In order for me to understand the need for an “Instagrammable project” I contacted Valé Architects and requested a consultation to better understand how to achieve my goal.

After the meeting, I was impressed with Scott’s expertise in the subject matter and what Valé Architects could offer to better improve my business awareness through Instagram to the current concept design that was before me. The consultation was very fruitful and I was educated about “Instagrammable” building design concepts and their unique User-Centred Design approach to solve my guests core problems.”

— M.Balanga - Developer

Brickell Airbnb

“I can’t thank Valé Architects enough for the work they did for me.  I said I wanted Spanish and modern, and from there they put together something I’m in love with... we gotta do another one, I think Jamaica should be the next one.”

— Walshy Fire - Major Lazer - Property Owner

CHALLENGE

Redevelop an investment property to create the most appealing Airbnb address in millionaires row of Brickell, Miami.

RESULT

We turned an existing 1960s spec home into a Spanish oasis designed specifically for Airbnb guests.  

• wide open corridors to the side entries to create a safe entry point without fences

• a strategic push and pull of the guests emotions are the arrive and entire the property to induce feeling of excitement and satisfaction with their decision with their chosen temporary home.

• Uber pickup point / Arbor

• Spanish styling that tells a old and new story of Miami

Entry Gate House

Entry Statement

Veranda

Rear Entry

Jakarta Data Centre

CHALLENGE

Designing a physical brand experience that immediately states a message the a client’s data is safe and secure.

RESULT

While the rear data halls have been designed to quick modular construction, the front office building was designed using concrete and vertical sheet metal to convey strength, with deep recessed bunker like windows to convey an idea of security.  Highlight windows allowed the roof to glide above the heavy structure below and inject ceiling washing daylight into the upper level workspaces.

Entry Perspective

Front Elevation

Design Objectives

Office Perspective

Dreamland Beach Shack

CHALLENGE

To create a design concept based around an existing F&B brief.

RESULT

Rather than creating a concept that was overly detailed without the client's buy-in, we created stylescapes that capture the story of the end user, the F&B brief they had already brought into and the kind of design that would turn ideas into realities.

Each Stylescape told a unique brand story that captured the user, the brand attributes, architecture, fixtures and furniture.

Stylescapes and Userscapes are apart of Valé unique pre-concept design process to move from ideas to targeted concepts faster than traditional design methods.

Design Option 1

Design Option 2

Strathpine Crash Repairs

“Valé increased our revenue by 35% - 40% and didn’t design a thing!”

— Avikash Sami - Business Manager

The Challenge

Strathpine Crash Repairs is suburban crash repair business with a long standing reputation in the industry. They needed to grow their business but working day and night inside their business was blinding them to opportunities for growth that were right in-front of them.

The Result

In facilitated sessions we were able to identify two customer segments the company wanted to gain greater traction with.

SINGLE MOTHERS

Single Mothers were identified as a potential growth market for SCR. Their lives are stressful enough and dealing with a damaged vehicle and the fear of not being mobile only adds to that stress. We were able to identify pain points of this target market in dealing with a damaged vehicle and make improvements to the processes customers go through to bring them piece of mind when they are in their moment of need.

Marketing channels to connect with this customer and existing brand affiliations were identified to help the next steps of marketing and design as SCR grow their share of this customer segment.

FLEET COMPANIES

Fleet companies award long term contracts to crash repairers, people they can trust and who understand how their business works. Digging into the pain points of these companies helped reveal the path to signing up new repair shops, the kind of language they wanted to hear and small nuances that gave them the reassurance that SCR was the right repairer for their vehicles

Within the following two months SCR signed up several large contracts which over time boosted their revenue 35% - 40%

“Valé set me on the path to grow my business by showing me key areas I can concentrate on to increase productivity and profit allowing me to connect and be more appealing to other large business our area and increasing my client base and drawing in more exposure to our brand. Resulting in the business securing a 3 year contract with a global insurance company increasing our revenue 35% - 40%.”

Avikash Sami - Business Manager

David Street

CHALLENGE

With a growing family, the Homes family needed more room. The existing house was lifted, renovated with pieces added on and they were looking to tidy up the ad-hoc add-ons to make their existing home larger and more aesthetically unified.

RESULT

Valé redesigned the internal stairs, added a lower level for the master bedroom with a luxurious bathroom and outdoor shower and reviewed the cladding the colour scheme to bring the house together as one purposeful design.

Eastern Elevation

Entry Perspective

Backyard

Brook Street

CHALLENGE

Create a home for a growing family on an incredible tight budget.

RESULT

Through clever detailing we are we able to bring the outside in and create a vastly bigger house than currently exists.  The small details aligning ceiling lines and hiding door frames proved that you don’t need big budgets to create exceptional spaces.

Veranda Perspective

Mood Boards

Living, Dining & Kitchen Perspective

Kitchen Perspective

Hospitality Driven Urban Design

CHALLENGE

To illustrate to the wider community how any suburban hub can turn into a tourism destination while housing the predicted rapid growth in South East Queensland.

RESULT

A dense mixed use community that allow flexible use of space over time as the community grows and changes.  Being transit orientated and a walkable community we created a destination in the suburbs of interesting places and excitement.