ARTICLES, INTERVIEWS AND VALÉ TV
ARTICLES, INTERVIEWS AND VALÉ TV
This week on The Draft
Do your guests think of you as a hospitality brand or as a hospitality business? Find out, because the overall response to that question is likely to determine how your company will survive the next five years.
As part of Valé’s ongoing investigation into what makes hospitality design remarkable, we’ll focus on the role of public art in putting otherwise unremarkable places on the map. We’ll also look at why this is relevant to your own business.
How do you implement User Centred Design into an architectural design process? We're challenging traditional methods of design to bring results that go beyond aesthetics and create real value in your project.
Designing your hospitality business the old way and struggling to get traction in the market? Take the time to understand thee new way of designing that brings your customers wants and needs to the centre of the design process.
With 800 million monthly active users, it’s simply becoming essential for your business to have an Instagram account and an active presence. But what's more important, yet often overlooked, is making sure that your space is designed in a way that makes it remarkable, so remarkable that everyone has to take a picture and share it with the world on social media.
At Valé Architects, we change the lives of people and communities with our innovative approach to hospitality design. Whether it’s a 5-star hotel, offering local employment, opportunities for education and the prospect for local businesses to flourish as part of the local infrastructure, or even through working with village home-stays, Vale Architects help to offer opportunity where before, there was none.
We’re speaking the Gallerist and Art Curator John Stafford from Creativemove in Brisbane. John has extensive experience working with Brisbane City Council and property developers in South East Queensland and had some truly amazing insights into the art world and how it delivers value to businesses and the community alike.
In our pursuit to try to understand the story behind the brands that fill gaps and create their own niche market, we were fortunate enough to get the insight of Singapore’s leading coffee entrepreneur Harry Grover. Harry started the third wave coffee scene in Singapore back in 2010, when the only existing options of a coffee was Starbucks and local coffee stalls which had a deep-seated hold on the Singapore mindset and market.
VALÉ TV
The Draft
COURSES AND GUIDES
COURSES AND GUIDES
FIND YOUR NICHE
FIND YOUR NICHE
Hint: it isn't by competing on price alone. It's by creating a strong brand and design which perfectly reflects the mindset of your guest niche.
First, you carefully study the hotel brands that inspire you—these are your muses. You then study the niche guests they attract. You then design your building in a way that totally captures their mindset and imagination.
What’s been the biggest innovation in hospitality design in the past two years? Augmented reality? Dynamic environments? Personalisation?