ARTICLES, INTERVIEWS AND VALÉ TV
ARTICLES, INTERVIEWS AND VALÉ TV
This week on The Draft
VALÉ TV
The Draft
COURSES AND GUIDES
COURSES AND GUIDES
FIND YOUR NICHE
FIND YOUR NICHE
Hint: it isn't by competing on price alone. It's by creating a strong brand and design which perfectly reflects the mindset of your guest niche.
First, you carefully study the hotel brands that inspire you—these are your muses. You then study the niche guests they attract. You then design your building in a way that totally captures their mindset and imagination.