“Valé increased our revenue by 35% - 40% and didn’t design a thing!”
The Challenge
Strathpine Crash Repairs is suburban crash repair business with a long standing reputation in the industry. They needed to grow their business but working day and night inside their business was blinding them to opportunities for growth that were right in-front of them.
The Result
In facilitated sessions we were able to identify two customer segments the company wanted to gain greater traction with.
SINGLE MOTHERS
Single Mothers were identified as a potential growth market for SCR. Their lives are stressful enough and dealing with a damaged vehicle and the fear of not being mobile only adds to that stress. We were able to identify pain points of this target market in dealing with a damaged vehicle and make improvements to the processes customers go through to bring them piece of mind when they are in their moment of need.
Marketing channels to connect with this customer and existing brand affiliations were identified to help the next steps of marketing and design as SCR grow their share of this customer segment.
FLEET COMPANIES
Fleet companies award long term contracts to crash repairers, people they can trust and who understand how their business works. Digging into the pain points of these companies helped reveal the path to signing up new repair shops, the kind of language they wanted to hear and small nuances that gave them the reassurance that SCR was the right repairer for their vehicles
Within the following two months SCR signed up several large contracts which over time boosted their revenue 35% - 40%
“Valé set me on the path to grow my business by showing me key areas I can concentrate on to increase productivity and profit allowing me to connect and be more appealing to other large business our area and increasing my client base and drawing in more exposure to our brand. Resulting in the business securing a 3 year contract with a global insurance company increasing our revenue 35% - 40%.”
Avikash Sami - Business Manager