Bio

Our Story

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Bio

Our Story

At Valé Architects we change the lives of people and communities with our innovative approach to hospitality design. Whether it’s a five star hotel offering local employment, opportunities for education and the prospect for local businesses to flourish as part of the local infrastructure, or even through working with village home-stays, Valé Architects help to offer opportunity where before, there was none. We know that through the power of sharing, through sharing our personal stories about the places that we come from and our own unique cultures provides great opportunity to millions of people every day. Opportunities to earn an income, to gain a better education and to connect with people from all over the world.

The desire to discover new stories is not a trend, it's a hardwired desire of the adventurous traveler. The hospitality sector is driven by stories, the stories of places, people and culture that are uniquely local. As Architects that specialize in hospitality design, we know and appreciate the power that people sharing their unique stories has, and how this benefits not only individuals and investors, but also entire communities.

Read more of our story in Insight

Featured

January 3, 2019

Instagram as the ultimate design-tool

January 3, 2019

What’s been the biggest innovation in hospitality design in the past two years? Augmented reality? Dynamic environments? Personalisation?

January 3, 2019

July 21, 2018

Interview with Public Art Expert John Stafford

July 21, 2018

We’re speaking the Gallerist and Art Curator John Stafford from Creativemove in Brisbane. John has extensive experience working with Brisbane City Council and property developers in South East Queensland and had some truly amazing insights into the art world and how it delivers value to businesses and the community alike.

July 21, 2018

May 7, 2018

Interview with a niche market pioneer - Harry Grover

May 7, 2018

In our pursuit to try to understand the story behind the brands that fill gaps and create their own niche market, we were fortunate enough to get the insight of Singapore’s leading coffee entrepreneur Harry Grover. Harry started the third wave coffee scene in Singapore back in 2010, when the only existing options of a coffee was Starbucks and local coffee stalls which had a deep-seated hold on the Singapore mindset and market.

May 7, 2018

May 5, 2018

Design Matters - Episode 06

May 5, 2018

On the final Design Matters for season 01, we looked at the one thing that could change your fortunes for the life of your business. Branding and differentiation.

May 5, 2018

April 30, 2018

Dare to Stand Out: Branding and Differentiation in Hospitality Design

April 30, 2018

Do your guests think of you as a hospitality brand or as a hospitality business? Find out, because the overall response to that question is likely to determine how your company will survive the next five years.

April 30, 2018

April 28, 2018

Design Matters - Episode 05

April 28, 2018

As part of Valé's ongoing investigation into what makes hospitality design remarkable, we'll focus on the role of public art in putting otherwise unremarkable places on the map. We'll also look at why this is relevant to your own business.

April 28, 2018

April 23, 2018

Does my art look big on this? Public art as a not-so-secret business weapon

April 23, 2018

As part of Valé’s ongoing investigation into what makes hospitality design remarkable, we’ll focus on the role of public art in putting otherwise unremarkable places on the map. We’ll also look at why this is relevant to your own business.

April 23, 2018

April 21, 2018

Design Matters - Episode 04

April 21, 2018

Despite the recent Cambridge Analytica scandal, big data can be a very helpful tool for understanding people and predicting their behaviour - when used correctly and ethically. We’ll be taking a closer look at how big data is likely to shake up the hospitality industry, with a shift towards behavioural analysis instead of its traditional reliance on guesswork and intuition.

April 21, 2018

April 16, 2018

Big data = big opportunities for hospitality design

April 16, 2018

What if you could predict the future? How valuable would that be to your business?

April 16, 2018

April 14, 2018

Design Matters - Episode 03

April 14, 2018

This week on Design Matters we spoke about why it's all about them, and not about you. We'll be going through the design process to win over your customers and the process of user-centred design that is the future of hospitality design.

April 14, 2018

April 9, 2018

It’s All About Them, And Not About You: Putting Your Guests at the Centre of the Design Process

April 9, 2018

How do you implement User Centred Design into an architectural design process? We're challenging traditional methods of design to bring results that go beyond aesthetics and create real value in your project.

April 9, 2018

April 7, 2018

Design Matters - Episode 02

April 7, 2018

This week on Design Matters we'll be talking about why pretty buildings are no longer enough to win over your customers and the process of user-centred design that is the future of hospitality design.

April 7, 2018

April 3, 2018

Pretty Buildings Are No Longer Enough. Has Hospitality Design Entered An End-user Revolution?

April 3, 2018

Designing your hospitality business the old way and struggling to get traction in the market? Take the time to understand thee new way of designing that brings your customers wants and needs to the centre of the design process.

April 3, 2018

January 9, 2018

Designing Instagrammable: Understanding the Psychology of Instagram

January 9, 2018

With 800 million monthly active users, it’s simply becoming essential for your business to have an Instagram account and an active presence. But what's more important, yet often overlooked, is making sure that your space is designed in a way that makes it remarkable, so remarkable that everyone has to take a picture and share it with the world on social media.

January 9, 2018

August 10, 2017

Can great design with a focused agenda make a difference?

August 10, 2017

At Valé Architects, we change the lives of people and communities with our innovative approach to hospitality design. Whether it’s a 5-star hotel, offering local employment, opportunities for education and the prospect for local businesses to flourish as part of the local infrastructure, or even through working with village home-stays, Vale Architects help to offer opportunity where before, there was none.

August 10, 2017

Testimonials

"World's Leading Architects"

Oliver Wainwright - architecture and design critic - The Guardian

"I can't thank Valé Architects enough for the work they did for me. I said I wanted Spanish and modern, and from there they put together something I'm in love with... we gotta do another one, I think Jamaica should be the next one.

Walshy Fire - Major Lazer

“I approached Valé Architects to help with a short term accommodation project I was undertaking in the financial district of Manila. The project was already in the design processes with another architect but I wasn't confident they understood how to make it Instagrammable, which was a key concern of mine. In order for me to understand the need for an “Instagrammable project” I contacted Valé Architects and requested a consultation to better understand how to achieve my goal.
After the meeting, I was impressed with Scott's expertise in the subject matter and what Valé Architects could offer to better improve my business awareness through Instagram to the current concept design that was before me. The consultation was very fruitful and I was educated about “Instagrammable” building design concepts and their unique User-Centred Design approach to solve my guests core problems.”

M.Balanga - Developer

"marketers are all telling me to identify my main market and drill down on the detail. But I struggle to understand what that actually means. Valé Architects has given more info on that than any marketing expert has."

Nora Buckley - Chalet Myoko

"Scott consulted us about our boutique hotel project, it really helped us understand the focus on the big picture of what we were trying to build. Scott's knowledge not only of the hotel industry but branding really challenged our thinking and surfaced areas we hadn't yet thought of. It was fantastic to get a clear understanding of the path forward before we started any significant investments in branding, design and construction"

Louise Martin - Developer

"Scott consulted me on the branding of my business, I didn't really understand what branding was before our consultation, I just thought it was a fancy way of saying logo. After our initial consultation, I had a better understanding of the problems getting in my way and how they were affecting my business. Scott didn't even do any architectural designs, he advised that this may be the last thing I need to do in my case, but he was able to help me focus on the areas where I could grow my business."

Avicash Sami - Business Manager

Media Coverage

Featured

BBC's The Why Factor

Scott was interviewed by the BBC’s Why Factor show about Instagrammable architecture and it’s importance to modern architectural design.

Snapping point: how the world’s leading architects fell under the Instagram spell

Instagram culture is changing architecture around the world, but is quality being compromised in pursuit of a striking selfie?

A New Guide by Architects Explains What Makes a Space "Instagrammable"

When you tap an Instagram geolocation, the nine most popular posts in that location float to the top. Sometimes, there's an uncanny similarity to these posts: near-identical pictures of smoothie bowls, tiled floors, or neon signs. In part, a place’s popularity on Instagram is a domino effect—one person posts a picture of a mural (Wynwood Walls, anyone?), and then everyone does. But a new Instagram Design Guide from Valé Architects suggests that some design features might be inherently more Instagrammable than others.

Instagram design guide shows architects how to create "a visual sense of amazement"

Architects should make Instagram-friendly elements a central part of their designs for hotels, bars and restaurants to boost their chances of success, according to a new report.

This year taught us that when a space looks good, you’ll live better

Of all the design disciplines, architecture is by far the slowest to evolve. Buildings take an inordinate amount of time to plan, let alone build and pay for. Buildings also tend to last a lot longer than, say, a window treatment or wallpaper. So architects often eschew flashy trends in favour of more enduring statements lest they risk a noticeably passé creation before shovels are even in the ground.

UNRELEASED

HOW DOES INSTAGRAM IMPACT REAL-WORLD DESIGN?

Social media platforms are awash with images of Brutalist architecture and neon signs, but what makes people post certain places and not others? Canvas8 spoke to Scott Valentine, the director of Valé Architects, to understand how and why brands are making spaces more ‘Instagrammable’.

UNRELEASED

Our Team

Scott Valentine

Director | Strategist | Architect

Our team is lead by director Scott Valentine, an architect with over two decades of international experience. Scott’s in-depth knowledge and expertise in hospitality, design and construction has proved critical to the design of multiple hospitality projects around the globe. He is supported by a world-class team of skilled designers along with an extensive network of peers throughout Australia, Indonesia, Singapore and the Caribbean who assist in expanding Valé’s resources when required.