CHALLENGE
Create an understanding of pricing for the target market that that then underpins the final construction budget.
RESULT
A competition analysis study indicated that the client's budgeted revenues could potentially be worth 24% more than initially estimated if his offering could be in greater demand than the competition.
Upon further studying of the targeted end-user's spending power, it revealed they could potentially spend up to 100% more than the client's initial estimates to solve their housing issue.
COMPETITION ANALYSIS
END-USER ANALYSIS
“I approached Valé Architects to help with a short term accommodation project I was undertaking in the financial district of Manila. The project was already in the design processes with another architect but I wasn’t confident they understood how to make it Instagrammable, which was a key concern of mine. In order for me to understand the need for an “Instagrammable project” I contacted Valé Architects and requested a consultation to better understand how to achieve my goal.
After the meeting, I was impressed with Scott’s expertise in the subject matter and what Valé Architects could offer to better improve my business awareness through Instagram to the current concept design that was before me. The consultation was very fruitful and I was educated about “Instagrammable” building design concepts and their unique User-Centred Design approach to solve my guests core problems.”