“With deep understanding of branding, marketing and architecture Valé were responsible for getting me $60,000 above market rate for the sale of my investment property.”
CHALLENGE
To create a marketing package for a relatively standard suburban home. Reaching target customs required two main factors, reaching their functional needs and appealing to their emotional desires at the same time. The existing home was very functional, but lacked any emotional draw cards.
RESULT
We turned an existing 1970s spec home into an destination explicitly designed for a target customer. Our offer to them was the canvas for a dream oasis close to amenities and a property that can be developed into townhouses later in life. A marketing campaign accompanied the project with a custom website, facebook and realestate.com.au ad campaigns along with physical marketing collateral.
Pool Perspective
Entry Walkway
Backyard
Aerial Perspective
Potential Townhouses - Design Option 1
Potential Townhouses - Design Option 2