Manila Dormitory

CHALLENGE

Create an understanding of pricing for the target market that that then underpins the final construction budget.

RESULT

A competition analysis study indicated that the client's budgeted revenues could potentially be worth 24% more than initially estimated if his offering could be in greater demand than the competition.

Upon further studying of the targeted end-user's spending power, it revealed they could potentially spend up to 100% more than the client's initial estimates to solve their housing issue.

COMPETITION ANALYSIS

END-USER ANALYSIS

“I approached Valé Architects to help with a short term accommodation project I was undertaking in the financial district of Manila.  The project was already in the design processes with another architect but I wasn’t confident they understood how to make it Instagrammable, which was a key concern of mine.  In order for me to understand the need for an “Instagrammable project” I contacted Valé Architects and requested a consultation to better understand how to achieve my goal.

After the meeting, I was impressed with Scott’s expertise in the subject matter and what Valé Architects could offer to better improve my business awareness through Instagram to the current concept design that was before me. The consultation was very fruitful and I was educated about “Instagrammable” building design concepts and their unique User-Centred Design approach to solve my guests core problems.”

— M.Balanga - Developer

Strathpine Crash Repairs

“Valé increased our revenue by 35% - 40% and didn’t design a thing!”

— Avikash Sami - Business Manager

The Challenge

Strathpine Crash Repairs is suburban crash repair business with a long standing reputation in the industry. They needed to grow their business but working day and night inside their business was blinding them to opportunities for growth that were right in-front of them.

The Result

In facilitated sessions we were able to identify two customer segments the company wanted to gain greater traction with.

SINGLE MOTHERS

Single Mothers were identified as a potential growth market for SCR. Their lives are stressful enough and dealing with a damaged vehicle and the fear of not being mobile only adds to that stress. We were able to identify pain points of this target market in dealing with a damaged vehicle and make improvements to the processes customers go through to bring them piece of mind when they are in their moment of need.

Marketing channels to connect with this customer and existing brand affiliations were identified to help the next steps of marketing and design as SCR grow their share of this customer segment.

FLEET COMPANIES

Fleet companies award long term contracts to crash repairers, people they can trust and who understand how their business works. Digging into the pain points of these companies helped reveal the path to signing up new repair shops, the kind of language they wanted to hear and small nuances that gave them the reassurance that SCR was the right repairer for their vehicles

Within the following two months SCR signed up several large contracts which over time boosted their revenue 35% - 40%

“Valé set me on the path to grow my business by showing me key areas I can concentrate on to increase productivity and profit allowing me to connect and be more appealing to other large business our area and increasing my client base and drawing in more exposure to our brand. Resulting in the business securing a 3 year contract with a global insurance company increasing our revenue 35% - 40%.”

Avikash Sami - Business Manager