Scott was interviewed by the BBC’s Why Factor show about Instagrammable architecture and it’s importance to modern architectural design.

Instagram culture is changing architecture around the world, but is quality being compromised in pursuit of a striking selfie?

When you tap an Instagram geolocation, the nine most popular posts in that location float to the top. Sometimes, there's an uncanny similarity to these posts: near-identical pictures of smoothie bowls, tiled floors, or neon signs. In part, a place’s popularity on Instagram is a domino effect—one person posts a picture of a mural (Wynwood Walls, anyone?), and then everyone does. But a new Instagram Design Guide from Valé Architects suggests that some design features might be inherently more Instagrammable than others.

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Architects should make Instagram-friendly elements a central part of their designs for hotels, bars and restaurants to boost their chances of success, according to a new report.

Of all the design disciplines, architecture is by far the slowest to evolve. Buildings take an inordinate amount of time to plan, let alone build and pay for. Buildings also tend to last a lot longer than, say, a window treatment or wallpaper. So architects often eschew flashy trends in favour of more enduring statements lest they risk a noticeably passé creation before shovels are even in the ground.

Social media platforms are awash with images of Brutalist architecture and neon signs, but what makes people post certain places and not others? Canvas8 spoke to Scott Valentine, the director of Valé Architects, to understand how and why brands are making spaces more ‘Instagrammable’.