Step 2 - This hotel's niche guest is the

Thrifty Destination Junkie


Recently graduated from the University of Sydney, Sarah is keen to explore some of her favourite world cities before she settles in a career in accounting. She’s not exactly looking for luxury and simply wants a clean and safe space to lay her head after a day of exploring, ideally in her own double room. Sarah certainly doesn’t consider herself a backpacker. Although she’s budget conscious she’s saved up enough not to have to sleep in dorms. As she’s traveling on her own, she’s drawn to hotels where she knows she can find other women like her who are keen to explore the best the city has to offer.