Step 2 - This hotel's niche guests are
Luxury Aesthetic Chasers
Here's their story
When Ji Woo & Sung Min, two corporate lawyers from South Korea got married they decided they wanted to go somewhere really special for their honeymoon - some place truly unique and impressive to their social circle. The couple has a ‘thing’ for uniqueness. Whether it’s unusual craftwork, ornaments that tell their own (often expensive) backstory, or high end fashion from local designers in the places they visit, they love to convey a sense of individuality and style. Being different from everyone else is their way to fit in with everyone else.