The Brand Review Toolkit is now avalible at Skillshare

A SIMPLE FRAMEWORK TO HELP HOSPITALITY ENTREPRENEURS RISE ABOVE THEIR COMPETITION.

If you’re running a cafe, bar, restaurant or hotel your core business is serving the customer. That’s where your business begins and thrives. It also means there is a limited time available for elements like design and marketing.

But in order to meet and exceed your customers’ desires, you do need those additional elements. The million-dollar question is: Where to start?

WE’RE HERE TO HELP

At Valé Arcademy, we aim to provide you, the hospitality business owner, with a particular skill set that opens the path to affordable and effective design and marketing catered specifically for your business.

This comes in the form of a simple set of proven tools that we use in our services brand, Valé Architects. Easy to understand, fast to implement and enables your hospitality business to break the status quo. Connecting you better to your ideal customers and raising your level of service and brand experience.

INTRODUCING THE BRAND REVIEW TOOLBOX

Tangled data becomes a focused approach

In today’s connected world, we have access to so much valuable information about the people we want to attract to our business and what they want from a hospitality experience. Through the power of social media and online review sites, customer’s wants, needs and mindsets are exposed to the world. It’s already out there. If only we had a tool to translate that raw data into meaningful design and clear marketing output.

BRT BOOK MOCK-UP.jpg

Enter BRT. Short for the Brand Review Toolbox.

The idea behind the BRT is to help you diagnose and address the blind spots that hinder your business’s growth. Simple and practical. It enables you to understand the needs of your customers before you take on risk and start investing in expensive design or marketing solutions that lack focus.

Ready to find your ideal customer?

“The Brand Review Toolkit gives clients the ability to quickly distil their business needs and goals in a precise and quantifiable way.

This saves a lot of time in preparing the brief, allowing us to tailor a very specific design response to address very clear project parameters. This is of huge value in the hospitality game, where things are often moving very quickly.”
— Justin Smith - Architect
“An excellent course and well worth the investment! The frameworks in the course has already positively impacted my business for me and my customers.”
— Johan Marais-Piper, Brand Strategist, Favour the Brave

WHO IS THE BRAND REVIEW TOOLBOX FOR?

We’ve designed the Brand Review Toolbox for hospitality business owners and operators who want to stand out. For those who have a passion to take their hospitality concept to a new level, who want to know what makes the difference between good and remarkable. 

The Brand Review Toolbox also works to bring value to the design process for:

  • Architects

  • Interiors Designers

  • Brand Strategists

  • Brand Managers

LEARNING OUTCOMES

WHAT ARE YOUR MAIN TAKEAWAYS?

Every second, customers are adding a massive amount of information about their likes and dislikes in the form of Google and TripAdvisor reviews, Facebook posts and Instagram tags. We’ve compiled all these data entry points into a proven method for finding out which design elements work for best for your brand, and which don’t. Allowing you to build a solid foundation of insights on your preferred customer.

This course will teach you:

  • How to interpret publicly available data of hospitality venues where your future customers are already hanging out.

  • Which information to look out for, where and how.

  • How to gain unique insights into the brand and design elements your preferred customers are yearning for.

  • How to translate this data into personalised customer experiences as part of a client’s design brief.


REVIEW COMPETITION OR YOUR OWN BRAND

The Brand Review Toolbox is designed to be a clear guide in tracing your customers’ habits either within your brand or that of your competitors.

Use the tools in this toolbox to hone in on your competition and understand what makes their customers come back.

Use the tools to dig through your own brand and compare the results from location to location to reveal user behaviour patterns.


WE'RE HERE TO HELP YOU

If you want to find out how to give your hospitality brand the edge, to position yourself in the least risky and more profitable position in the market. This is the course for you.