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differentiation

Interview with a niche market pioneer - Harry Grover

Interview with a niche market pioneer - Harry Grover

In our pursuit to try to understand the story behind the brands that fill gaps and create their own niche market, we were fortunate enough to get the insight of Singapore’s leading coffee entrepreneur Harry Grover.  Harry started the third wave coffee scene in Singapore back in 2010, when the only existing options of a coffee was Starbucks and local coffee stalls which had a deep-seated hold on the Singapore mindset and market.