On the final Design Matters for season 01, we looked at the one thing that could change your fortunes for the life of your business. Branding and differentiation.
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As part of Valé's ongoing investigation into what makes hospitality design remarkable, we'll focus on the role of public art in putting otherwise unremarkable places on the map. We'll also look at why this is relevant to your own business.
Despite the recent Cambridge Analytica scandal, big data can be a very helpful tool for understanding people and predicting their behaviour - when used correctly and ethically. We’ll be taking a closer look at how big data is likely to shake up the hospitality industry, with a shift towards behavioural analysis instead of its traditional reliance on guesswork and intuition.
This week on Design Matters we spoke about why it's all about them, and not about you. We'll be going through the design process to win over your customers and the process of user-centred design that is the future of hospitality design.
This week on Design Matters we'll be talking about why pretty buildings are no longer enough to win over your customers and the process of user-centred design that is the future of hospitality design.